Online Marketing

Online marketing, also referred to as Internet marketing or Emarketing, is marketing that uses the Internet. The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. The interactive nature of Internet media, both in terms of instant response, and in eliciting response at all, are both unique qualities of Internet marketing.

Online marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales.

Online marketing methods include search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive advertising and viral marketing.

Online marketing is the process of growing and promoting an organization using online media. Online marketing strategy includes all aspects of online advertising products, services, and websites, including search engine marketing, public relations, social media, market research, email marketing, and direct sales. The Online marketer selects the best of these vehicles, given the organization's goals and audience.

Consumers can access the Internet and learn about products, as well as purchase them, at any hour, any day. Companies that use Online marketing can also save money because of a reduced need for a sales force. Overall, Online marketing can help expand from a local market to both national and international market places. Compared to traditional media, such as print, radio and TV, Online marketing can have a relatively low cost of entry.