By becoming a member of a B2B exchange, you open a low cost, highly functional and easy-to-use sales channel for your company. You expose your company to a new targeted audience that otherwise would have been untapped. Prospective customers can buy products and services from you, using various venues and features of the B2B exchange, where you are a member.
Marketplace: All B2B exchanges include a marketplace, where suppliers can post sales offer of their products and services. Buyers, looking for specific products, can easily find best suppliers that suit them from the marketplace. A populated marketplace can easily become a good sales channel for a supplier.
Electronic catalog: As a member of the B2B exchange, you are allowed to add all your products or services to the consolidated online repository of the exchange. Adding your products to the repository helps to create online standardize electronic version of your product specification - if you don't have that before - and use the same catalog with other electronic sales systems - even with other B2B exchanges using XML interface.
You can publish sales offer of your entire catalog to the marketplace, eliminating a need for other web presence. You can add products or services to the repository one by one or you can use XML interface to upload your whole electronic catalog.
Web Store: Some B2B exchanges allow you to convert or integrate your website to their exchange. This helps you to handle sales conveniently from your website and the marketplace of the exchange seamlessly. You can make a web store from scratch with the help of integrated website builder of the B2B exchange as well.
Auctions: One of the great features of many B2B exchange is their auction systems. As we all know from the immense success of EBay, auctioning is a great way of selling products online. Some exchanges boast reverse auction system, where suppliers bid for a deal posted by a buyer.
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